GREAT Futures Event Overview

In a momentous collaboration, the Government of Saudi Arabia and the UK Government join for GREAT Futures. Held in the vibrant capital of Saudi Arabia, this two-day event will spotlight excellence across key industries and sectors such as:

• Artificial Intelligence	• Education
• Clean Technology	• Architecture
• Luxury	• Creativity
• Fashion	• Construction

registration

We look forward to welcoming you to this exceptional event.

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SPEAKERS

H.E. Dr. Majid Al Kassabi

Minister of Commerce
Chairman of National Competitiveness Center

HRH Prince Faisal Bin Bandar Bin Sultan AI Saud

chairman of Saudi Esports Federation & the Arab eSports Federation
Vice Chairman of Savvy

HRH Princess Delayel bint Nahar Al-Saud

Director of the Saudi Game
CEO of Riyadh34 Asian games organizing committee

H.E. Fahad Al Jalajel
Minister of Health

H.E. Ahmed Al-Khateeb

Minister of Tourism

H.E. Khalid A. Al-Falih

Minister of Investment

H.E. Yousef Al-Benyan
Minister of Education

H.E. Dr. Abdullah bin Sharaf Al- Ghamdi

President of Saudi Data & AI Authority "SDAIA"

H.E. Prof. Einas Al-Eisa

President of Princess Nourah Bint Abdulrahman University

H.E. Dr. Munir Eldesouki

President of KACST

Oliver Dowden

Deputy Prime Minister of the United Kingdom

The Rt Hon Lucy Frazer

Secretary of State for Culture, Media and Sport

Lord Johnson

Minister of State in the Department for Business and Trade

Gautam Sashittal

KAFD CEO

Mr. Jerry Inzerillo

Group CEO of Diriyah Company

Mr. John Pagano

CEO of Red Sea Global

Ms. Adwa Alarifi

Assistant Minister for Sport Affairs- Ministry of Sport

⁠

A distinguished gathering of over 10 ministers from both sides

AGENDA

Detailed Agenda | Tuesday 14 May

Time	Session Title	Objectives	Speakers
09.30 09.40	Welcome Show
09.40 09.50	Welcome Show
09.50 10.10	GREAT FUTURES Opening Welcome with H.E. Dr Majid bin Abdullah AlKassabi, Minister of Commerce and The Rt Hon Oliver Dowden CBE MP, Deputy Prime Minister of the United Kingdom		Speakers: The Rt Hon Oliver Dowden CBE MP, Deputy Prime Minister of the United Kingdom H.E Dr Majid bin Abdullah AlKassabi, Minister of Commerce
10.15 10.35	Investment Partnerships Between the UK and the Kingdom of Saudi Arabia H.E. Khalid Al Falih, Minister of Investment and Lord Dominic Johnson of Lainston CBE, Minister of State (Minister for Investment) and Minister of State (Minister for Regulatory Reform)		Moderator: Louise Minchin, Broadcaster and Journalist H.E. Khalid Al-Falih, Minister of Investment Lord Dominic Johnson of Lainston CBE, Minister of State (Minister for Investment) and Minister of State (Minister for Regulatory Reform)
10.40 11.00	Keynotes by H.E. Ahmed Al Khateeb, Minister of Tourism and The Rt Hon Lucy Frazer KC MP, Secretary of State for Culture, Media and Sport		Speakers: H.E Ahmed Al Khateeb, Minister of Tourism The Rt Hon Lucy Frazer KC MP, Secretary of State for Culture, Media and Sport
11.05 11.45	Building Tomorrow: Saudi Arabia's Giga-Projects as Catalysts for Vision 2030		Speakers: Nadhmi Al-Nasr, CEO of Neom John Pagano, CEO of Red Sea Global (RSG) Jerry Inzerillo, CEO, Ad Diriyah Gate Development Authority Abdullah Aldawood, Managing Director, Qiddiya Investment Company
11.50 12.10	In conversation with Thomas Heatherwick CBE and Amanda Staveley	Demonstrate the power of 'seeing things differently' through commercial creativity.	Moderator: Louise Minchin, Broadcaster and Journalist Speakers: Thomas Heatherwick CBE, Founder, Heatherwick Studio Amanda Staveley, Founder and CEO, PCP Capital Partners group of companies
12.15 12.25	The Transformative Power of Artificial Intelligence in Realising the Ambitious Goals of Vision 2030 with H.E Dr. Abdullah Alghamdi, President of Saudi Data and AI Authority		Speaker: H.E Dr. Abdullah Alghamdi, President of Saudi Data & AI Authority
12.25 12.30	Morning Session Wrap Up		Speaker: Louise Minchin, Broadcaster and Journalist
12.30 13.30	Break
13.30 14.00	How will the Saudi Esports Federation and British Esports Federation be supporting KSA's Gaming and Esports Strategy	To explore the role that Esports is having as part of the Saudi 2030 Vision and internationally.	Speakers: Rawan Albutairi, Executive Director of International Affairs, Saudi Esports Federation Chester King, President, British Esports Federation H.R.H Prince Faisal Bin Bandar Bin Sultan AI Saud, Chairman of Saudi Esports Federation and The Arab Esports Federation, Vice Chairman of Savvy
14.05 15.05	Theatre, Festivals and Performing Arts - The Importance of Innovation and Creativity to Attract New Audiences	Session exploring how to create successful theatre and festivals; running a national entertainment institution; developing and experimenting with new ideas and productions; commercialization and global collaboration and the importance of arts education.	Moderator: Nick Allott OBE, Non-Executive Vice Chairman, Cameron Mackintosh Speakers: Alex Beard CBE, CEO of Royal Opera House Francesca Hegyi OBE, CEO of Edinburgh International Festival Elaine Bedell OBE, CEO of Southbank Centre Sultan Al-Bazie, CEO of the Theater and Performing Arts Commission Kate Varah, Executive Director, National Theatre
15.10 15.30	The Power of Sport	A discussion that will focus on the power of sport in bringing together communities and businesses and look at the opportunities and challenges ahead.	Moderator: Louise Minchin, Broadcaster and Journalist Speakers: Sir Ron Dennis CBE, Founder and Chairman, Podium Analytics Amanda Staveley, Founder and CEO of the PCP Capital Partners group of companies H.R.H Princess Dilayl Bint Nahar Al Saud, CEO, Riyadh 2034 Asian Games Organizing Committee, Director of the Saudi Games Adwa Al-Arifi, Assistant Minister for Sport Affairs, Ministry of Sport
15.30 16.10	Why is Football Such a Driving Force in Saudi Transformation?	A discussion that will focus on the changing face of football in Saudi Arabia, the expansion of the men's and women's games across the Kingdom, and the significance of football as a central pillar of Vision 2030	Moderator: Louise Minchin, Broadcaster and Journalist Speakers: Rio Ferdinand OBE, Founder, The Ferdinand Group Steven Gerrard, Manager of Al-Ettifaq

Time	Session Title	Objectives	Speakers
13.30 13.40	Keynote by H.E. Dr. Munir Eldesouki, President of King Abdulaziz City for Science and Technology (KACST)		Speaker: H.E Dr. Munir Eldesouki, President of King Abdulaziz City for Science and Technology (KACST)
13.45 14.15	Artificial intelligence for societal good	A series of ted style talks exploring case studies that reveal opportunities for societal good in the application of AI	Moderator: Camilla Andersen, Managing Director, Tag Speakers: Dr Alex Connock, Senior Fellow, Saïd Business School, University of Oxford Dr Yasser Al-Onaizan, CEO, SDAIA National Centre for AI Alex Bombeck, CEO, North Highland
14.20 15.05	Bespoke or Ready-to-Wear, Formal or Leisure? Fashion, Creativity and Adopting to Consumer Preference	Caroline Rush of the British Fashion Council and Burak Cakmak of the Fashion Commission of Saudi Arabia's Ministry of Culture led a conversation between British and Saudi fashion houses, exploring different business models and consumer preferences, leading to opportunities for creative collaboration and retail partnerships across Saudi Arabia and the UK.	Moderator: Caroline Rush CBE, CEO, British Fashion Council Speakers: Burak Cakmak, CEO of Saudi Fashion Commission Foday Dumbaya, Founder and Creative Director, LABRUM London Jason Gerrard, Managing Director, Gieves and Hawkes and CEO, Threadology London Ltd Sohee Park‎, Founder and Creative Director, Miss Sohee Shahd AlShehail, CEO and Co Founder, Abadia
15.10 15.25	In Conversation with Ian Stuart and Tony Cripps		Moderator: Weam Al-Dakheel, Journalist and Presenter, Saudi TV Speakers: Ian Stuart, CEO of HSBC Tony Cripps, CEO, Saudi Awwal Bank
15.25 16.10	Infrastructure Development	A session that will focus on exploring UK and Saudi partnerships in the infrastructure sector highlighting innovative and sustainable approaches to infrastructure development, city planning and community.	Moderator: Lord Edward Udny-Lister, Director, Saudi British Business Council Speakers: Mark Reynolds, CEO and Chairman, MACE David King OBE, General Manager, UK & Ireland Public Infrastructure, Bechtel Jayne McGivern, CEO, Sports Boulevard Foundation Faisal Butt, Group Head of Planning and Controls, Red Sea Global

Time	Session Title	Objectives	Speakers
13.30 14.15	Architecture, buildings and urban spaces	A session to share UK and KSA experience on creating built environments that are sustainable, healthy and support community wellbeing.	Moderator: Dr. Valerie Vaughan - Dick MBE, CEO, Royal Institute of British Architects Speakers: Thomas Heatherwick CBE, Founder, Heatherwick Studio Amanda Levete CBE, Principal of AL_A Dr. Sumayah Al Solaiman, CEO, Architecture and Design Commission
14.20 14.50	Enabling Smart Cities via Technology, Smart Design, Investment and Interconnected Infrastructure	A dynamic discussion that will highlight the importance of Saudi's Vision 2030 for building the Kingdom of the future, and how the UK's economy of emerging technology can enable the nation.	Moderator: Catalina Valentino, CEO and Co-Founder, Elixr Speakers: Joseph Daniels, Co-Founder of Elixr, VP of Live Data Trust and Chair of Decarbonisation at UKBCSD Roger Wahl, CTO, Innovo Group Ben Evans CBE, Director, London Design Festival Milan Mirjanic, Chief Strategy and Portfolio Management Officer, KAFD DMC
14.55 15.15	Founders Forum - In conversation with Rio Ferdinand OBE and Zoe Kalar		Moderator: Brent Hoberman CBE, Executive Chairman and Co-Founder, Founders Forum Group, Founders Factory and firstminute capital Speakers: Zoe Kalar, CEO of WeAre8 Rio Ferdinand OBE, Founder, The Ferdinand Group
15.15 15.30	Founders Forum - The UK Playbook: Proven Strategies for Building a Thriving Tech Ecosystem	This session will discuss strategies and initiatives that have made the UK a global tech hub, and explore how these can be adapted to the GCC region. They'll discuss the role of government support, academic partnerships, accelerators, and more in fostering a vibrant startup ecosystem.	Moderator: Brent Hoberman CBE, Executive Chairman and Co-Founder, Founders Forum Group, Founders Factory and firstminute capital Speakers: Sriram Krishnan, General Partner, Andreessen Horowitz
15.35 16.05	Fireside chat - with Founders Forum - Lessons in Disruption & Reinvention	A panel that will explore the journey of pivoting from one industry to another, share insights on identifying market opportunities and how to exit and discuss strategies for successfully navigating disruption and reinvention as an entrepreneur.	Moderator: Carolyn Dawson, CEO, Founders Forum Speakers: Oliver Kent-Braham, Co-Founder and Co-CEO, Marshmallow Husayn Kassai, Founder and CEO, Quench.ai

Time	Session Title	Objectives	Speakers
13.30 14.15	Future of Museums	A session on contemporary British cultural institutions. A discussion on possibilities for developing talent and cultural leadership in Saudi. We will explore possibilities for future collaboration between Saudi and British institutions.	Moderator: Suhair Khan, Founder, open-ended design Speakers: Tim Marlow OBE, Director and CEO, Design Museum Sir Ian Blatchford, Director and CEO, Science Museum Group Ibrahim Al-Sanousi, CEO of Saudi Museum Commission
14.20 14.40	The Future of Motorsport- In Conversation with Jamie Chadwick and Reema Juffali		Moderator: Suhair Khan, Founder, open-ended design Speakers: Reema Juffali, Saudi Arabian Racing Driver Jamie Chadwick, British Racing Driver
14.45 15.15	Embracing a Greener Future - Clean Energy Technologies and Investment Tools to Accelerate the Transition to Net Zero	A discussion that will seek to showcase UK and Saudi projects that are delivering a sustainable future through clean tech.	Moderator: Suhair Khan, Founder, open-ended design Speakers: Ian Brown, Head of Banking and Investments, UK Infrastructure Bank Chris Hulatt, Co-Founder, Octopus Group Dr Maurits van Tol, CEO Catalyst Technologies, Johnson Matthew Plc Mishal Almutlaq, Chief Investment Officer, Alfanar Dr. Zeid Al-Ghareeb, General Manager of Hydrogen and Circular Carbon Economy, Ministry of Energy
15.20 16.05	How Transformative Change in the Auto Industry Can Open New Opportunities	A discussion that will showcase and explore the many opportunities for economic collaboration between Saudi Arabia and the UK as the auto industry transitions into a new era of mobility. This panel will also discuss how innovation in the auto industry can create a landscape for cleaner transport.	Moderator: Dr Andy Palmer CMG, Former CEO of Aston Martin and COO of Nissan Speakers: James Eaton, CEO and Co-Founder, IONETIC Jeff Dodds, CEO, Formula E Ian James, Team Principal, NEOM McLaren Formula E Team and Extreme E Team, Managing Director NEOM McLaren Electric Racing Faisal Sultan, Vice President and Managing Director, Lucid Middle East

Detailed Agenda | Tuesday 15 May

Time	Session Title	Objectives	Speakers
14.05 14.15	Show
14.20 14.25	Keynote by Gautam Sashittal CEO, KAFD		Gautam Sashittal, CEO, KAFD DMC
14.25 14.35	Final Thoughts with Weam Al-Dakheel and Louise Minchin		Louise Minchin, Broadcaster and Journalist Weam Al-Dakheel, Journalist and Presenter, Saudi TV
14.40 14.50	Closing remarks from H.E. Dr Majid bin Abdullah AlKassabi, Minister of Commerce and Nusrat Ghani MP, Minister of State (Europe)		H.E Dr Majid bin Abdullah AlKassabi, Minister of Commerce Nusrat Ghani MP, Minister of State (Europe)

Time	Session Title	Objectives	Speakers
09.40	Welcome
09.45 09.55	Keynote by H.E. Fahad Al-Jalajel, Minister of Health		H.E Fahad Al-Jalajel, Minister of Health
10.00 10.45	Delivering digital transformation in the healthcare sector	Developing partnerships looking at digital health and investment. Via ted talk style format use case studies including: KSA's Seha Virtual Hospital to demonstrate how higher quality healthcare can be provided to secondary cities and rural areas.	Moderator: Professor Shafi Ahmed, Consultant Surgeon, Barts Health, and CEO, Medical Realities Attendees: Lord Nick Markham CBE, Parliamentary Under Secretary of State, Department of Health and Social Care Eng. Abdullah Alissa, Deputy Minister for E-Health and Digital Transformation Dan Vahdat, CEO and Founder, HUMA Therapeutics Dr. Abdulaziz Alhomod, CEO Advisor, Seha Virtual Hospital
10.50 11.00	Keynote with Dr Mohammed Al-Otaibi		Dr Mohammed Al-Otaibi, Acting Head of Research, Development and Innovation Authority
11.05 11.50	Video Games, Esports and Spatial Computing: the Future of Interactive Entertainment	Insight into how the gaming industry can be supported through collaborations, development of content, developing talent, innovative experiences and investment. Introduce UK gaming to the Saudi market and seek to develop joint initiatives.	Moderator: Sir Ian Livingstone CBE, General Partner Hiro Capital, Author and Entrepreneur Speakers: Phil Stuart, Founder and Executive Creative Director,PRELOADED Jason Kingsley CBE, Co-founder, CEO and Creative Director, Rebellion Jude Ower MBE, Founder and CEO, Playmob Brian Ward, CEO of Savvy Games Group
11.50 12.35	Break
12.35 13.20	Sounds of Partnership	Evolving the music industry - reflections on recent innovation. Where is the music ecosystem heading and what lessons can be learnt for the future to ensure the most progressive development of talent, trade, and global partnerships.	Moderator: Professor Jonathan Shalit OBE, Chairman InterTalent Rights Group, Chosen Music and Project 30 Studios Speakers: Olly Bengough, CEO and Creative Director, KOKO Vanessa Bosåen, President, Virgin Music UK YolanDa Brown OBE DL, Chair of BPI Paul Pacifico, CEO of Music Commission
13.25 13.55	In Conversation with Christie's Auction House and Hauser & Wirth	Insight into the interplay of art, culture, luxury and fashion in 2030.	Moderator: Suhair Khan, Founder, open-ended design Speakers: Ewan Venters OBE, CEO, Hauser & Wirth Anthea Peers, President of Christie's EMEA Dina Amin, CEO, Visual Arts Commission

Time	Session Title	Objectives	Speakers
09.40	Welcome
10.05 10.50	Capital Flows: Connections and Opportunities for Closer Cooperation Between UK and KSA Markets to Support Economic Growth	International interest in Saudi Arabia is accelerating at speed; the Saudi capital markets have seen significant growth in recent years. Yet it is not the only route to the Kingdom; there are already strong connections between UK and KSA markets. This panel will explore how the UK-KSA relationship can be enhanced at both a corporate and government level to support growth in both economies	Moderator: Brent Hoberman CBE, Executive Chairman and Co-Founder, Founders Forum Group, Founders Factory & firstminute capital Speakers: Jane Goodland, Group Head of Sustainability, London Stock Exchange David Howden, CEO, Howden Amir Bourani, Managing Director, Head of Global Banking, HSBC Saudi Arabia
10.55 11.25	In Conversation with H.E. Yousef Al-Benyan, Minister of Education and Professor Sir Steve Smith, the Prime Minister's Special Representative to Saudi Arabia for Education	To shine a light on the challenges and opportunities in education.	Professor Sir Steve Smith, The Prime Minister's Special Representative to Saudi Arabia for Education H.E Yousef Al-Benyan, Minister for Education
11.30 12.15	International Collaboration in Higher Education: Bridging the Global Skills Gap 45 mins	A discussion that will examine the role of transnational partnerships in human capital development	Speakers: Lord Jo Johnson of Marylebone, Chairman, FutureLearn Lord Bilimoria of Chelsea CBE DL, Chancellor, University of Birmingham Professor Sir Steve Smith, Prime Minister's Special Representative to Saudi Arabia for Education Vivienne Stern MBE, CEO, Universities UK H.E Dr. Einas Al-Eisa, President of Princess Nourah Bint Abdulrahman University
12.15 13.00	Break
13.00 13.45	Luxury 2030	A discussion that will seek to explore what the luxury sector will look like in 2030 - which brands will flourish and how to create those brands? The importance of knowing the luxury customer inside out and the growing role of new technology in creating brands and impact.	Moderator: Charlotte Keesing , Director, Walpole Speakers: Michael Ward, Managing Director, Harrods Anabela Chan, CEO and Creative Director, Anabela Chan Joaillerie Coco Baraer Panazza, CEO, My Wardrobe HQ Mazroua Al-Mazroua, Chief Marketing and Experience Officer, KAFD DMC

Time	Session Title	Objectives	Speakers
09.40	Welcome
09.55 10.05	A Moderated Discussion with Colm Lacy, CCO, British Airways on Leadership, Innovation and the Future of Air Travel 10 mins		Moderator: Louise Minchin, Broadcaster and Journalist Colm Lacy, CCO, British Airways
10.05 10.35	Tourism- Building future visitor loyalty	Discussing the importance of welcome, building the loyalty of future customers, also ensuring the industry has the workforce and skills in place to meet the needs of future visitors.	Moderator: Patricia Yates, CEO, VisitBritain/VisitEngland Speakers: Judith Owen MBE CEO, Titanic Belfast Hamish McVey, Director of Marketing and Onboard Product, British Airways Phillip Jones, Chief Tourism Officer, The Royal Commission for AlUla
10.40 11.10	Tourism- Promoting a Country Globally	A discussion exploring how to successfully promote a country globally as a visitor destination, shifting perceptions and boosting inbound visits and spend across the destination.	Moderator: Patricia Yates, CEO, VisitBritain/VisitEngland Speakers: Judith Owen MBE CEO, Titanic Belfast Chris Foy, CEO, VisitAberdeenshire Martin Green CBE, VP Global Live Events, TAIT Jamila F. Bin Shalhoub, General Secretary of the Board, Saudi Tourism Authority
11.15 12.15	Focus on Newcastle upon Tyne: Building a Gateway to Saudi Through Innovative Trade and Investment	Drawing on the recent purchase of Newcastle United by PIF, which has already catapulted the football club to new levels of success, the panel will discuss how investment in sport can have a multiplier effect, opening up a unique opportunity between Saudi Arabia and the North East of England and benefiting the wider UK, for increased levels of trade and investment in sectors such as hospitality and tourism, creative and knowledge-based economies including health and life sciences, data and AI, advanced renewable energy and even space exploration, aligned with Saudi's 2030 vision.	Moderator: Sarah Green, CEO Newcastle Gateshead Initiative Attendees: Peter Silverstone, COO, Newcastle United Football Club Professor Andy Long VC and CEO, Northumbria University Becky Langley, Head Coach, Newcastle United Women Ibrahim Mohtaseb, Chief Business Development Officer, Sela Sport Alison Gwynn, CEO, North East Screen
12.15 12.55	Break
13.00 13.30	Artificial Intelligence and Media - Exploiting Opportunities, Managing the Risks	UK media entrepreneur and Senior Fellow at the Said Business School, University of Oxford, Dr Alex Connock is a specialist in AI and Media and author of the book 'Media Management and Artificial Intelligence.' With a theme of exploration and exploitation (the key dynamics of reinforcement learning) he wil outline how to approach AI in the 2024 Media Business, how to develop its many extraordinary opportunities from development and production to distribution and monetisation. And he will provide a guide to navigating the risks around copyright, bias, deep fakes and other potential harms.	Dr Alex Connock, Senior Fellow, Saïd Business School, University of Oxford